top of page
YOTO & CLAIRE
Yoto & Claire
Creative Direction Creative Branding
A black-owned skin care and hair care company, we gave Yoto & Claire an all new look to align with their shift in product branding. In partnership with Hockaday & Co, we conceptualized and produced a photo shoot which echoes Y&C's Hatian roots and emphasizes the organic, natural roots of their products.
Placing the story at the forefront, we understood that it was important that Y&C's audience felt the product was familiar and could be easily integrated into their lives. We built out this bright, product-focused content for their website launch and 2022 social media campaign.